Conformity And Its Impact On Business

“The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow.”
- Jim Hightower

Training outcomes:
Conformity And Its Impact On Business programme will:

  • Give insight into the act of changing behaviour in order to fit/go along with the group of people around you
  • Make you familiar with different reasons why we conform
  • Explain what nonconformity is
  • Provide experiments conducted on conformity
  • Teach how to take advantage of social conformity in entrepreneurship

We recommend a full-day training with 12 – 20 participants. The format in terms of duration and number of participants will be subject to mutual agreement.

What you will learn:
The training will give you practical information through warm-up activities, quizzes, research studies, group work, role-plays and much more in terms of:

  • Types of conformity
  • Group dynamics
  • Compliance
  • Normative social influence
  • Informational social influence
  • Obedience
  • Groupthink
  • Group polarization
  • Social facilitation
  • Social loafing

Why it matters to be familiar with conformity:

  • To increase company performance
  • To find out whether employees conform in order to be liked, accepted or due to the group pressure
  • To prevent lack excellent performance just because people want to stay in positive affiliation
  • To increase achievements