Conformity in Business
“The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow.”
- Jim Hightower
- Jim Hightower
Training Outcomes:
- Gain insights into changing behaviour to fit in with group dynamics.
- Understand the various reasons for conformity.
- Learn about the concept and implications of nonconformity.
- Explore key experiments that demonstrate conformity.
- Discover how to leverage social conformity in entrepreneurship.
Format:
The format regarding duration and number of participants is subject to mutual agreement.
What you will learn:
- Types of conformity
- Group dynamics
- Compliance
- Normative social influence
- Informational social influence
- Obedience
- Groupthink
- Group polarization
- Social facilitation
- Social loafing
Why it matters to be familiar with conformity:
- To increase company performance
- To find out whether employees conform in order to be liked, accepted or due to the group pressure
- To prevent lack excellent performance just because people want to stay in positive affiliation
- To increase achievements