Conformity in Business

“The opposite for courage is not cowardice, it is conformity. Even a dead fish can go with the flow.”
- Jim Hightower

Training Outcomes:

  • Gain insights into changing behaviour to fit in with group dynamics.
  • Understand the various reasons for conformity.
  • Learn about the concept and implications of nonconformity.
  • Explore key experiments that demonstrate conformity.
  • Discover how to leverage social conformity in entrepreneurship.

Format:
The format regarding duration and number of participants is subject to mutual agreement.

What you will learn:

  • Types of conformity
  • Group dynamics
  • Compliance
  • Normative social influence
  • Informational social influence
  • Obedience
  • Groupthink
  • Group polarization
  • Social facilitation
  • Social loafing

Why it matters to be familiar with conformity:

  • To increase company performance
  • To find out whether employees conform in order to be liked, accepted or due to the group pressure
  • To prevent lack excellent performance just because people want to stay in positive affiliation
  • To increase achievements